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Become a Member

The Tamar Valley Tourism Association (TAVATA) was formed in 2001 to encourage and promote quality tourism in the area. It is a not-for-profit organisation and the membership includes all businesses with an interest in tourism, including local food providers, markets and shops, and business organisations who work with the tourism industry. Our holiday accommodation members look after 75,000 visitors to the Tamar Valley every year, and they are often the first people holiday-makers ask when they want advice on where to go for days out, places to eat and drink and so forth. 

We have strong links with the Tamar Valley AONB, regional tourism associations and local government agencies, and so are able to feed back news to members about current initiatives, developments and events throughout the area on a regular basis.  We also run regular networking events, from cream teas to visits to houses of historic interest to training events, where members can find out more about the Valley and discover services provided by other members.

Our aim is to take We Love the Tamar Valley into the 21st century and grow from a tourism association into a Destination Marketing Organisation. 

Our Vision

To support tourism businesses and local partners in the Tamar Valley area and help increase visitors numbers and spend to this wonderful protective landscape which bridges Devon and Cornwall. 

Our Objectives 

To redevelop the destination website to showcase the area as a top visitor destination in the South West Region – new website

  • Develop thematic marketing campaigns to showcase the landscape and tourism products available in the area and to help increase short break visitors to help boast the local economy.
  • Build a comprehensive events calendar on the website to help encourage more visitors and longer stays.  This will help shape future marketing activity.
  • Work with local stakeholders/town councils and key tourism organisations in the Tamar Valley area to help increase awareness of the Tamar Valley brand as a key destination to visit.
  • To develop a new visual identity – Visit The Tamar Valley with a strapline Bridging Devon and Cornwall. 


Membership costs just £60 for a year from 1st January to 31st December and includes the following:

Website Listing
Inclusion in this comprehensive website, which was redeveloped in 2013/14, and which performs very well in the search engines. It can display the following information :

  • up to 1500 characters of text describing your business
  • up to ten images
  • a link to your own website, Facebook page, Twitter account, Pinterest, Google+, Youtube, Instagram
  • full contact details
  • features and facilities
  • awards and gradings

Joint Launceston TIC Membership

If you are also a member of Launceston Tourist Information Office, we are able to offer a combined, discounted membership of £95 for the two.

Multiple Entries
Members with an additional, related business operating at the same address (a hotel with a restaurant, for example), can take an extra website entry for the reduced rate of £25.

Members Login

Members can login with a username and password to amend their own content

Enthusiastic ambassadors and long-term members Peter and Caroline Hammond ( said :  “The TAVATA membership fee of £60 is the best value a year that we ever spend. The help and support from other businesses and the opportunity to showcase our business on the TAVATA website is invaluable. The events, talks, workshops and visits are really interesting. We network with other members, compare notes, share stories and business advice. It's a brilliant package and incredibly good value. We often talk to prospective new members about the benefits and they nearly all join up.”

Brenda Crago ( said “Networking is a vital plus for us, and we've picked up lots of ideas on how to reduce our carbon footprint. We put cards supplied by COAST in all our bathrooms to encourage guests to reuse towels and we refer them all to to get ideas of what to do while they are staying with us”.

Catherine and Jim Walker ( says “We belong to TAVATA because we enjoy the sense of belonging. Running a small business can be lonely and stressful. It is good to regularly get together with other people who are experiencing similar challenges. Over the years we have been able to share our thoughts and concerns and hear those from others which has encouraged, informed and warned us of events, legislation or personal issues. Some while back, a TAVATA member suggested we cut food miles by serving apple juice instead of orange juice in our B&B. This idea made sense, as we grow and press our own apples and supports our other initiatives to be environmentally aware such as solar panels, wood burner and composting”.

Join Us
If you have any questions regarding membership, please feel free to contact us.

Join Now Via Paypal (£60 basic Membership)

Once you make your paypal payment, we will contact you to collect all the information about your business.